SEO strategy is crucial to a business’s success online, but what does that actually mean? SEO, or search engine optimization, is the process of enhancing a business’s organic web presence, by driving unpaid traffic to a site or landing page. Search engine optimization also refers to where a website ranks on search engines for relevant keywords. So what does this mean for your Utah-based business? Why employ an SEO company to help better your web presence? Here are a few reasons to utilize these services:
Search engine optimization requires dedicated strategy, planning, and execution, which is time you just may not have. Running a business requires a lot of energy, logistics, and planning, so your web presence may not be your #1 priority, especially if you don’t personally have search engine optimization experience. A business that specializes in this area can use their expertise to enhance your web presence without you having to learn these new skills.
You want your business to meet its growth potential. As more and more commerce has shifted to the web, not every business has adjusted to meet that change. You could be missing out on crucial revenue and hot potential clients because of a weak organic web presence. An SEO company can target their efforts on keywords directly related to your goods and services, making sure the right people are seeing your business when they head to a search engine.
SEO helps with long term growth. Search engine optimization requires strategies like backlink building, content creation, and onsite optimization. By planning for long term growth, an SEO company can target keywords that will help you rank long into the future, securing a desirable spot for your website on your company’s best keywords.
If you’re trying to rank organically for keywords relevant to your business or service, there are multiple things an SEO company can do. This company will use analytics and tracking software like Google Analytics and Google Search Console to monitor your site’s traffic, your leads, and any changes to your rankings. They will also use lead tracking software to keep track of where leads come in from (organic or paid advertising), which keywords converted, and where leads come from geographically.
If you’re ready to improve your Utah business’s SEO, or you’d like to learn more about digital marketing in general, call i4 Solutions today or visit us online. I4 Solutions is Utah’s premier search engine optimization company that delivers real results. I4 Solutions has 20 years of experience bringing success to clients across the web. Don’t leave your business’s digital success to change, use a Utah-based company with a track record of success.
i4 Solutions is an SEO company in Utah that can provide digital marketing services like SEO, paid digital advertising, reputation management, and web design to help your business meet its growth potential.