A good product sampling campaign is a regular one. But what should you calculate when you want to assess a marketing campaign? Without product sampling analysis, there is no way to know how essential the movement is under free product samples.
The simple concept is that product sampling analysis is a rather complicated procedure. However, you can find a few benchmarks in every product sampling program, and by assessing standards, you can determine the program’s success under the sampling company.
The sample-to-purchase proportion, customer retention, and ROI are among the most critical campaign analyses.
We engage in strategic placement of each product and distribution along with event-based on-ground sampling.
How to measure product sampling campaigns?
Sample to purchase ratio
Regardless of your campaign’s goal, you must always know what percentage of the population who got your sample ultimately acquired free product samples.
To calculate this metric, you need to keep track of your customers after sending them free products to see if they return to make a purchase or not under the sampling company.
This simple metric in product sampling measurement is very tricky to calculate when using traditional sampling methods, like in-store sampling. Still, it is relatively easy if you are using a product sampling platform.
If your goal is to gain new customers in your product sampling campaign, you can measure how many new customers you have achieved. Customer acquisition cost is an essential metric for product sampling measurement in every business under free product samples.
To calculate this metric, you need to know your existing customer base and be able to keep track of new customers who are only making purchases or joining you after the product sampling campaign.
You also need to be able to differentiate between new customers you gained during the same period from other channels under free product samples.
If your goal is to make old customers make a new purchase, you can measure your retention rate before and after running a product sampling campaign.
To calculate your retention rate in product sampling measurement before and after a product sampling campaign, you must have previously estimated the retention rate of your users under free product samples.
It means you must know what percentage of your customers return to make a second purchase in a certain period.
For this purpose, you must have kept a detailed list of your existing customers to cross-check after running a product sampling campaign to see if the retention rate in the same period has increased under the sampling company.
While calculating the retention rate of your existing users after running a product sampling campaign sounds like an ordeal, running your campaign with a product sampling platform that analyzes the data for you is easy under free product samples.
The frequency or interval of purchase
If your goal is to make your returning customers buy more of your products, buy products more of your products, or buy products more often, you can measure the frequency or the interval of your purchase before and after running the campaign.
To measure the purchase frequency, you must calculate this before running your product sampling campaign.
For example, in product sampling measurement, you must have recorded how many purchases ab average loyal customer makes in a year or month.
After running the product sampling campaign, you must keep recording the number of purchases during the same period to measure the success of your campaign under free product samples.
Regardless of your goals, getting user feedback after a product sampling campaign is always good to see what is working and what needs improvement under the sampling company.
You can measure the feedback or their positive or negative response towards your product.
With traditional sampling methods, you lose access to samplers, as they can walk away, and you don’t get to hear their opinions, and thus it breaks the product sampling cycle under free product samples.
Customer satisfaction rate
Giving out free samples is a way to test new products before a full-scale launch, but it also helps keep the customers happy. Customer satisfaction rates are measured before and after a product sampling campaign.
As mentioned above, measuring customer satisfaction with traditional sampling methods needs fixing. Still, in product sampling measurement, it is essential to note that the feedback you get in a conventional form might need to be more sincere under free product samples.
Increase in sales
An increase in the amount and number of sales is the end goal of every business. With simple bookkeeping, you can easily measure your sales before, during, and after your product sampling campaign. However, it gets tricky if you have other active marketing campaigns.
Saving the most important KPI for the last! Increasing ROI or return on investment is the ultimate goal of every marketing effort, and that’s the same for product sampling.
Product sampling helps brands and companies increase their ROIs by tweaking the sales funnel to get the best results under free product samples.
To calculate the ROI of your product sampling campaign, you must know precisely how much you are spending and how much money you will get back afterward under the sampling company. It can be easy if you track your samplers.