Free samples have long been a touchstone in the shopping experience at the grocery store and the makeup counter.
Even with the rise of e-commerce, product sampling has become an essential strategy for marketers that want to reach and engage their audiences, particularly on social media under the Product Sampling program. From consumer-packaged goods (CPG) to technology to apparel, brands across several industries are turning to product sampling to show results fast.
- There are several advantages to running product sampling campaigns: identifying and rewarding your most loyal customers, getting helpful feedback on products from real customers, and building excitement and demand for a product launch are just a few.
- But perhaps the most significant advantage of sampling in e-commerce is how it can be used to quickly generate ratings, reviews, and other critical user-generated content (UGC) under the Sampling agency.
- Simply put, product sampling works by asking consumers if they’d like to accomplish a product in exchange for their honest response, whether through a reply or on social media (or both) under the Product Sampling program. It permits brands to collect and increase content from real customers to impact new buyers.
Samplrr assists brands with customized business techniques to generate product awareness of new and current products to have a broader reach within the aimed audience.
As a Product Sampling Agency, Sampler introduces a unique mixture of technology, strategic center group sampling, and accomplished marketing professionals to associate with potential customers through approximated activations. We help raise new products in the market and collect valuable customer reviews.
Guide to product sampling in e-commerce
There are many methods to give people free stuff — think back to the free AOL floppy discs and CDs everyone used to receive in the mail as part of AOL’s $300 million direct marketing campaign. But your objectives should inform how you design and plan your sampling campaign.
Here are the following questions to ask when designing a sampling campaign:
- What are we trying to accomplish? Brand awareness, brand affinity, or bolstering our sales figures?
- Do we have a clear objective for what we want from people who try our product?
- How many people should we include in our sampling group?
- How do we identify the right people to include in our sampling group?
That last question is essential. You want to ensure you’re getting your products to the right people — the people who care about what you’re selling.
Some services will help you identify the right people to include in your sampling group, but here’s a good tip: Start with your best customers – we call them your brand advocates.
Your return customers, the people who already get fired up about what you’re doing, are the ones you want to reward under the Sampling agency. Not only does it build brand loyalty and puts the right people in the correct position to tell others about what you’re doing.
Here are three common and successful sampling strategies for e-commerce.
Sampling for reviews: We know that thoughts are crucial when selling products and beating out competitors. A sampling campaign is an excellent method to quickly collect more reviews and enhance your competitive advantage under the Product Sampling program.
In our own experience, we’ve found that for every 50 samples we send out, we get about 45 studies in return. And that’s enough to sway someone’s purchase opinion.
Releasing a new product: A lot goes into a product launch, but people often forget that getting the word-of-mouth machine going is a huge — and often missing — component to a successful launch. Involving customers from the start can pay off in a significant manner.
Once your product or service is prepared to launch, seed it out to customers, brand advocates, or even industry influencers — invite them to test it out in exchange for their feedback and product review under the Sampling agency. Doing this fosters brand loyalty, receives critical product feedback, and builds buzz in the marketplace around your new product.
Sampling for social love: The rise of social media has given everyone a microphone to share their experiences with friends, families, and strangers. And that’s a powerful tool in e-commerce if you tap into it the right way; look at the $1 billion industry of social media influencers.
What are the Product Sampling techniques?
Companies must have a determined target before doing a product sampling program. Resources are relevant and used to profit the company and its consumers.
The following process describes the target consumer. Telling the target consumer will set the tone for the marketing campaign and research, which comprises product sampling.
Define what you are trying to achieve:
Maybe you are trying to produce countless reviews for one product, or perhaps you are hoping to create thoughts from several products in your product catalog under the Sampling agency.
Define your estimated audience:
Ensure that the persons who get your samples are part of your aimed consumers under the Sampling agency. It means that you are devoting your resources to devoted recipients, and, in turn, you will see higher alteration charges under the Product sampling program.
The right time for your product sampling movement – a failed mistake:
A common mistake is waiting for your product to launch before running a sampling movement under the Sampling agency. It is, in fact, a misinterpretation. It would be best to examine running your product sampling before you throw to gather valuable reviews from your estimated users.